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The basic idea behind the Community Network is to empower small businesses and organizations with the tools and resources needed to market effectively online.
A key element of that concept is that by cooperating and sharing resources people can focus their efforts on what they do best and benefit from the work done by others. This can take the form of general 'niche related' activity, or specifically for tasks and other technical support issues.
This works a lot better when 3rd-party 'crowd sourced' contractors and consultants are included in the community.
Common advice from SEO consultants is for clients to be active in relevant niches; and to also get backlinks from authority websites in their niche.